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Bike Sales Are DOWN 24%. Is the Cycling Revolution Dead?

Pete Reynolds • December 13, 2024

Cycling has long been hailed as the ultimate eco-friendly and health-conscious mode of transportation.

https://discerningcyclist.com/author/admin/

Cycling has long been hailed as the ultimate eco-friendly and health-conscious mode of transportation.

Yet, despite the growing emphasis on sustainability and urban mobility, bicycle production in the European Union has seen a significant drop.

In 2023, EU member states produced 9.7 million bicycles—a sharp 24% decrease from the 12.7 million produced in 2022.

What’s causing this surprising downturn, and does it signal the end of the cycling revolution?


The Numbers Behind the Decline

According to Eurostat’s latest data, bicycle production declined in 14 of the 17 EU countries that reported figures for 2023. Notably, some of the largest producers experienced the steepest declines:

Romania: A drop of 1 million units, bringing total production down to 1.5 million.

Italy: A reduction of 0.7 million bicycles, leaving production at 1.2 million.

Portugal: A decrease of nearly 0.4 million, though it still led the EU with 1.8 million units produced.

Poland: Produced 0.8 million bicycles, but it also saw a decline.

This downward trend comes at a time when many European cities are actively promoting cycling as a means to reduce urban congestion and carbon emissions. So, why is production faltering?


Possible Causes of the Decline

The decline in bicycle production can be attributed to a variety of economic, social, and market-driven factors:

Economic Uncertainty The lingering effects of the COVID-19 pandemic, rising inflation, and broader economic instability have led to reduced consumer spending. People may be prioritizing essential goods over discretionary purchases like bicycles.

Supply Chain Disruptions Global supply chain issues, including shortages of raw materials and components like aluminum and electronic parts for e-bikes, have likely hampered production capabilities.

Shift to E-Bikes While traditional bicycle production is declining, the demand for e-bikes continues to grow. E-bikes are typically more expensive and complex to manufacture, requiring specialized parts that may not be readily available, contributing to overall lower production numbers.

Second-Hand Market Growth A thriving second-hand market for bicycles has emerged in recent years. Many people are opting to refurbish or buy used bikes rather than purchase new ones, reducing demand for new models.

Environmental Regulations Stricter EU environmental regulations for manufacturing processes could be impacting the speed and cost-efficiency of production, especially in countries with older production facilities.


Is the Cycling Revolution Over?

The decline in production might seem like a step backward for the cycling movement, but it’s essential to view this trend in a broader context.


Urban cycling continues to thrive in many European cities, with increased investments in infrastructure and growing popularity of bike-sharing services.

The drop in production could represent a market adjustment rather than a collapse of the cycling revolution.

Some experts argue that shifting consumer habits, such as a preference for shared mobility or e-bikes, reflect an evolution of the cycling culture rather than its demise.

While traditional bicycle production may have decreased, innovations like e-bikes and cycling-friendly urban planning are helping the movement adapt to modern needs.


What Could Reverse the Trend?

For the EU to regain its footing as a leader in bicycle production, several strategies could help:

Boosting E-Bike Production Manufacturers should pivot toward e-bike production to meet rising demand. Governments can support this by offering subsidies and incentives for e-bike purchases and production.

Investment in Green Manufacturing Upgrading manufacturing facilities to meet environmental standards while improving efficiency could help lower production costs and increase output.

Stimulating Local Demand National governments and local authorities could launch campaigns to encourage bike ownership, including tax breaks or subsidies for traditional bicycles.

Supply Chain Resilience Diversifying supply chains and investing in local production of components could reduce reliance on imports and prevent future disruptions.


SEE MORE CITY TRANSFORMATIONS

A Hopeful Outlook for Urban Cyclists

While the production decline is concerning, it is by no means the end of the cycling revolution.


Urban cycling remains a cornerstone of sustainable transportation, and the challenges facing the industry present opportunities for innovation.

Investments in e-bikes, better infrastructure, and green manufacturing could pave the way for a stronger, more resilient bicycle industry in the EU.

The cycling movement is far from over. It’s evolving. With continued support from governments, industry leaders, and cycling advocates, the future of urban mobility remains bright.

After all, as cities grow denser and the fight against climate change intensifies, bicycles will remain a vital part of the solution.


London daily cycle journeys rocket 26% on 2019


Thursday, 12 December 2024


https://cyclingindustry.news/author/jonathon_harker/


Transport for London has shared some hugely encouraging statistics, noting that daily cycle journeys have increased 5% since 2023, and a notable longer term rise of 26% since 2019.

Perhaps subverting expectations and gloomy headlines about the perils for cities during the work from home boom, London has seen an increase in commuters (and others) on the capital’s streets and opting for pedal power over pre-Covid times.

The numbers form a strong brace of longer term statistics for cycling together with the finding that cycling traffic is up almost 10% in England over the past decade. While the industry grapples with significant current challenges, the broader trend appears clear – there are more cyclists in England, indicating that the market is expanding (or at the very least people are cycling more often, which almost equates to the same thing, arguably). Inevitably, there’s also an argument for the low cost of cycling vs other modes of transport during a cost of living crisis.


1.33 million cycle journeys in London per day


The new TfL data shows that the number of daily cycle journeys increased in 2024 to an estimated 1.33 million journeys per day. The growth was strongest in central London, with an 11.6% increase between 2023 and 2024. Inner London saw a 4.2% increase and outer London saw a 3.8% increase.


Working with London boroughs, TfL has increased the length of the strategic cycle network from 90km in 2016 to over 400km in September 2024, meaning that 27.4% of Londoners live within 400 metres of the cycle network. In 2023/24 alone, TfL launched 20 new Cycleways routes, connecting more than 600,000 Londoners to the network.

TfL’s continued work with the boroughs in expanding the Cycleway network is working towards the Mayor’s target of 40% of Londoners living within 400m of a Cycleway by 2030. Cycleways across London that helped reach the 400km milestone include Cycleway 23 in Hackney, C9 in Hounslow, C25 in Waltham Forest and C6 in Camden, with each protected cycleway providing a safer route for people choosing to cycle. Delivering high-quality new Cycleways will support Londoners of all backgrounds and abilities to cycle safely, encouraging greater diversity in cycling, said TfL. It is continuing work to expand the network, with construction starting in January on C34 (Wood Lane to Shepherds Bush). The route will include protected cycle lanes, new pedestrian crossings and new bus lanes. Next year will see the completion of several major borough-led Cycleways, including Rotherhithe to Peckham, Enfield to Broxbourne and Deptford Church Street.


London’s Walking and Cycling Commissioner, Will Norman, said: “It is tremendous that the number of Londoners cycling in the capital continues to grow year-on-year. We are extremely proud of our work to expand the protected cycleway network. This data shows that if you build the right infrastructure, people will use it. We will now look to build on this progress, working closely with boroughs to increase the cycle network even further. Enabling more people to make their journeys by walking, cycling and using public transport is key to building a safer and greener London for everyone.”

Alex Williams, TfL’s Chief Customer and Strategy Officer, said: “Walking and cycling is key to making London a sustainable city, so it’s very encouraging to see this new data, which shows that there continues to be a significant number of journeys cycled or on foot. We have made great strides expanding the cycle network throughout London from 90km to over 400km and are continuously working to increase this number. We’re determined to ensure that the way people travel in London is not only healthy and sustainable but also affordable, which is why we are working closely with boroughs to transform our roads and invest in our transport network, enabling even more people to make their journeys by walking, cycling and using public transport.”

Oli Ivens, London Director at Sustrans, said: “This new report showing more Londoners are choosing to cycle as part of their everyday journeys is great news from both a health and environmental perspective. Incorporating activity into daily life has huge benefits for businesses too thanks to better physical and mental health, so it’s encouraging to see more people cycling. At Sustrans we’re hugely proud of our work supporting TfL and London boroughs in the roll-out of new cycleways. We continue to design, build and activate new schemes and see huge opportunity for increased cycling in outer-London areas, and an acceleration of the integration of active travel with public transport.”



Mariam Draaijer, Chief Executive of JoyRiders, said: “It’s great to see that overall cycling numbers in London are going up and that it is increasingly seen as a viable alternative form of transport. Cycling can often be faster and more reliable than other forms of transport. It’s important though to point out that there still needs to be more work done especially in London’s outer boroughs and we urgently need to work on closing the gender gap in cycling.”

Tom Fyans, Chief Executive Officer at London Cycling Campaign, said: ”London really has embraced cycling. Thanks to sustained investment by TfL, cycling now makes up a third of all tube journeys – it’s a mainstream, mass mode of transport that is healthy, safe, and both climate and congestion busting. TfL’s latest report underlines the urgency of the next steps needed – delivering high-quality safe cycle routes throughout outer as well as inner London, into every borough. That’s what will help London become the clean, green, healthy city the Mayor has committed to.”

As noted in some of the above quotes, there’s plenty of room for improvement on those current daily cycle journey statistics and the infrastructure that makes it all possible. Share and hire bikes will have played their part in the rise, and there are some difficulties there too – like those created by some dockless hire bike users – that appear on the cusp of being resolved.


By Herman Eloff December 13, 2024
1. Brompton Bicycle: The Icon of Urban Cycling Brompton isn’t just a brand; it’s a revolution on wheels. Born in a London flat in 1975, Brompton began with a clear mission: to transform urban commuting. And boy, did they deliver. Every Brompton bike folds down fast into a brilliantly compact package, making it the go-to choice for city dwellers navigating crowded train platforms and tiny apartments. Innovation at its Core What sets Brompton apart is their relentless pursuit of perfection. Their bikes aren't just made; they're engineered to ensure that every ride is smoother, every fold is quicker, and every bike lasts longer. The introduction of electric models has only broadened their appeal, proving that innovation is still at the heart of their design. A Community of Riders But Brompton's impact goes beyond the bikes themselves. The brand has cultivated a vibrant community of riders worldwide. From the bustling streets of Tokyo to the hills of San Francisco, you’ll find Brompton owners racing, touring, and commuting. Annual events like the Brompton World Championship not only showcase the bike’s prowess but also bring enthusiasts together in a celebration of folding bike culture. Sustainability and the City In a world where urban mobility is increasingly about eco-friendly choices, Brompton stands out by offering a sustainable, healthy way to navigate the city. Their commitment to local manufacturing not only supports the UK economy but also keeps their carbon footprint lower than many competitors. 2. Pashley Cycles: Embracing Tradition with Modern Flair As England's oldest bicycle manufacturer, Pashley Cycles holds a special place in the hearts of British cyclists. Founded in 1926, Pashley prides itself on producing hand-built bikes that blend timeless design with modern functionality. Classic Designs, Contemporary Needs Pashley's range includes everything from classic city bikes and cargo bikes to stylish cruisers, each crafted with attention to detail and a nod to heritage. But it’s not just about looks; these bikes are built to meet today’s cycling demands, combining comfort with utility. Supporting British Craftsmanship Each Pashley bicycle is a testament to British craftsmanship, made using traditional techniques and locally sourced materials wherever possible. This commitment to quality ensures that every Pashley bike isn’t just a means of transport; it’s a piece of art. 3. Condor Cycles: Crafting Performance and Precision Founded in 1948, Condor Cycles stands out for its commitment to producing tailor-made road and track bicycles right in the heart of London. Known for their bespoke service, every Condor bike is fitted and built based on individual rider needs, ensuring top performance whether on city streets or racing circuits. Customization at Its Best Condor's unique selling point is their customization process. Customers can select from various frames, components, and finishes to create a bicycle that not only fits perfectly but also reflects their personal style and riding preferences. A Legacy of Innovation Over the decades, Condor has maintained a pioneering spirit, constantly evolving their designs to incorporate new technologies while preserving the handcrafted quality that defines them. Their bikes have been ridden by champions in world-class competitions, proving that Condor’s dedication to quality translates into real-world success. 4. Whyte Bikes: Pioneering British Innovation Whyte Bikes, launched in the late 1990s, began with a clear focus: to improve the riding experience in British conditions. They pioneered geometry that enhances stability and handling on wet and wild UK trails, setting new standards in mountain bike design. Leading in Off-Road Technology Whyte is renowned for their innovative approach to mountain bike geometry, particularly their longer wheelbase and wider bar design that provide improved control and comfort. This design philosophy has helped them stand out as leaders in off-road biking technology. Committed to Trail Enthusiasts Whyte doesn’t just sell bikes; they foster a community of trail enthusiasts, regularly engaging in trail conservation efforts and promoting sustainable practices within the biking community. Their commitment extends beyond sales to ensure that riders have safe, enjoyable, and environmentally friendly places to ride. 5. Ribble Cycles: From Local Shop to Global Icon Ribble Cycles began its journey in 1897 in Preston, England, growing from a small local shop to a globally recognized brand. They are celebrated for delivering high-quality, cost-effective bicycles, catering to both professional athletes and recreational riders. Custom Built for Everyone Ribble stands out for their direct-to-customer model, which allows them to offer high customization at competitive prices. Using their online BikeBuilder and Advanced Bike Builder platforms, customers can specify everything from frame material to gearing and aesthetics. A Culture of Cycling Ribble actively promotes a cycling culture with a strong focus on accessibility and community engagement. They host events and rides, offer extensive customer support, and maintain an active presence in cycling communities online and offline. 25 British Bicycle Manufacturers Bickerton Portables (Kent): Specialists in portable and folding bikes for the urban commuter. Bird Cycleworks (Hampshire): Designers of rugged mountain bikes tailored for trail enthusiasts. Brompton (London): Iconic creators of the world-renowned folding bikes designed for city living. Boardman (London): Providers of high-performance road bikes for competitive and recreational cycling. Cotic (Peak District): Crafters of versatile gravel and mountain bikes built for adventure. Condor (London) Founded in 1948, stands out for its commitment to producing tailor-made road and track bicycles Dolan (Liverpool): Renowned manufacturer of track bikes with a pedigree in racing. Enigma Bikes (Sussex): Makers of bespoke gravel and road bikes, blending style with performance. Factor Bikes (Norfolk): Innovators of cutting-edge road bikes known for their engineering excellence. Field Cycles (Sheffield): Artisans of custom-built road bikes with a commitment to quality. Forme Bikes (Peak District): Developers of road bikes that balance performance with rider comfort. Genesis Bikes (Milton Keynes): Producers of gravel and road bikes, known for their reliability and innovative designs. Isen (London): Modern builders of stylish gravel and road bikes for the discerning cyclist. Mason (Brighton): Constructors of high-quality gravel and road bikes that emphasize durability and design. Moulton Bikes (Bradford-on-Avon): Pioneers of the unique folding bike, designed for optimal urban transport. Mycle (London): Innovators in the electric bike market, offering modern solutions for city commutes. Pashley Cycles (Stratford-upon-Avon): Historic manufacturers of classic city bikes with timeless appeal. Orange Bikes (Halifax): Manufacturers of premier mountain bikes, designed for extreme terrains. Orro Bikes (Ditchling): Creators of premium road bikes, focusing on performance and rider experience. Ribble Cycles (Bamber Bridge): Leaders in direct-to-customer road bikes, known for customization and value. Rourke (Stoke-on-Trent): Fabricators of custom-built road bikes with a focus on personalization and craftsmanship. Shand Cycles (Edinburgh): Builders of bespoke gravel bikes, designed for both performance and comfort. Starling Bikes (Bristol): Makers of handcrafted mountain bikes, praised for their innovative designs. Woodrup Cycles (Leeds): Traditionalists in road bike manufacturing, offering bespoke builds for discerning riders. Whyte (Hastings): Specialists in mountain bikes, designed to tackle the demanding British landscape. Velomont (Norfolk): New entrants crafting mountain bikes, focusing on durability and innovative features. British bicycle brands embody more than just manufacturing; they represent a lifestyle and a heritage that continues to inspire cyclists around the globe.
By Kimberly Coats-Team Africa Rising November 22, 2024
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By Grant Young & Claude Kearley November 14, 2024
We are now winding the clock back to the mid to late 1960s. At the time Condor Cycles were sponsoring and supplying bikes to what was to become the Condor Mackeson Team. The shop number 90 Grays Inn Rd was always busy not with customers but with riders relating as to how they had, or not, won at the weekend. One rider in particular, being Italian, would only ride a Colnago and his name was Leo Cura . He had a cafe off Pall Mall and would participate in local road races. He wasn't interested in where he finished, he just enjoyed the spectacle. In the off season we would meet up at his house in Acton and do a 2.5 hour ride. Another Italian, always very tanned, would join us. This was George Beretta who lived in Neasden and before he drove a black cab for a Living he had a small specialist importer of cycle components importer called Beretta & Penny He always wore a World Championship racing cap with the bands with 'Il campionissimo' written on it. On one of our rides he said he owned a convertible American car, a 1960 Buick Invicta that he would like to sell and I would be interested as I had just passed my driving test. I could have it for £600. He gave me a couple of photographs and from this I could see the vehicle was huge! The car was white at the time and due to its inactivity mildew was more evident than paint. I have only recently disposed of those photos as I knew that George had died and that the car must have been sold many years prior to his death. However, walking amongst the stands at the 2024 Classic Car Motor Show at the NEC with Grant, where 380 clubs were exhibiting and stretching across 6 halls I came across a 1960 Buick Invicta. I immediately said that I am sure this is George's old car even though it is in Peppermint Green and no longer white. A quick look at the number plate and I was now even more positive. Subsequently a chat with the owner confirmed that it was the very same car which he had purchased from the family in 2017. The owner is Colin Shepherd and he spent 5 years restoring it before returning it to the road in 2022. In fact all the owner's hard work has paid off as it won 'Classic American Car Magazine Car of the Year 2024. It was such a coincidence to become reacquainted with the same car I had been offered all those years ago.
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